When a product is excellent, it does not need much ornament. Simple is essential. It is good. It is forceful. It is true quality. That is why Simple is simple. Because it is a carefully-made gin to enjoy gin. Straight or in the most classical recipe: the gin tonic. Simple + tonic water + ice + lemon. No more tricks for the flavor to taste like it has to taste.
The complexity of a Simple gin.
The botanicals selected to create the taste of Simple undergo two processes.
Some of them are distilled separately to extract all the aromas and essences: Juniper Berries, Scots Pine Buds and Lemon Peels.
Other botanicals are infused: Coriander Seeds, Elderflowers, Sage Flowers, Anjelica Root, Cardamom Seeds and Nutmeg.
All this in the precise amounts to achieve the desired final uniform taste, emblem of the elegance of this 100% classic Italian gin, through a very careful assembly process.
SIMPLE Gin&Tonic perfect Serve
To make a Simple great gin tonic, five simple elements are required. A large high ball glass, robust ice cubes, 4 cl of Simple, cold classic tonic water and lemon. That Simple.